Graphic overlays and dynamic transitions create energy and cohesiveness, helping Reebok Classics reach a new generation.
Reebok’s Always Classic campaign consisted of print and videos featuring popular figures from art, music, and fashion.
Staying true to the heritage brand whilst also being current, Reebok where looking for a way to elevate the style, tone, and pace of the videos in a way that captures the energy and themes of the print campaign.
I created a number of dynamic transitions to add energy and guide viewers through the narrative and reflect the youthful energy of the talent.
The film was further enhanced with custom-made graphic overlays featuring elements of the Reebok Classic brand visuals and campaign assets. Inspired by Super 8 film reels and classic cinematography, these were updated with neon colors for a modern twist. Film grain, light leaks, and lens flares completed the vintage cinematic treatment.
The results transformed the various shots into a polished set of campaign films that reached the youth market through multiple social media channels.
I worked with Lucky Day and Roundhouse, leading motion design for the video campaign.
I was responsible for all graphic treatments. I designed and animated the transitions and film effect overlays including leader counters, grease pen scrolls, neon film scratch plus the title cards, end cards, and logo animations.